Rocky's Burgers, Franks, and Fries answers the question, "What does a long-time restaurateur feed his family?" As the name suggests, Rocky's serves up 100% choice steak smash burgers, New York-style hot dogs, and fresh-cut French fries. H2M Brand Haus had the opportunity to build the brand from the ground up — logo, identity, and decor — for this concept launched in Minot, ND. We took a modern approach to a timeless menu to help differentiate the restaurant from national chains in the market. Combining history and quality, we coined the phrase, "So good we signed it." while incorporating the founder's handwriting as the featured wordmark.