The Piggy BBQ finished construction on its second location in January 2020. We all know what happened next. After enduring the pandemic, they sought out H2M Brand Haus to build its brand in Fargo. They aim to distance themselves from all the barbecue restaurant cliches – fire, Americana, checkered table cloths, etc. Instead, they leverage bright pink, meat puns based off popular songs, and whatever weird and engaging video content we can think of. Have we been forbidden to air some of these spots? Yep, and both our agency and the restaurant concept wear that like a barbecue-stained badge of honor. Since partnering with H2M Brand Haus, The Piggy BBQ started franchising with more than a couple locations opening in the near future.